The ARPU gain more than compensated for a 2.5% decline in total subscribers to 9.4 million - the same number as the second quarter of 2022. At the same time, Deezer saw strong business-to-consumer subscription growth in France, adding 300,000 to 3.4 million in its home market. “We always remain flexible when it comes to pricing,” he said.ĭeezer’s ARPU growth was partially offset by a higher proportion of family plan subscriptions, which carry a higher price than individual plans but allow up to six subscribers per account. “It also makes us more competitive once competitors increase prices.”įolgueira does not expect Deezer to further raise prices in 2023 but he didn’t rule it out, either. “We have been the first ones to raise prices very successfully and now that the competitors follow, obviously that is a good thing for the industry as a whole,” Folgueira said. ![]() Apple’s decision on Monday to raise prices on Apple Music “was extremely good news for us,” said Deezer CEO Jeronimo Folgueira during Thursday’s earnings call.įolgueira also encouraged by comments made Tuesday by Spotify CEO Daniel Ek about possible price increases in early 2023. Other subscription services have followed - or likely will follow - Deezer’s lead in raising prices.
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